South Korean skincare brand SALMON:LAB, under Corporation Dreamcos, has made its debut in the Polish retail market through a partnership with Rossmann Poland. This significant entry saw an initial shipment of 50,000 units delivered to 120 stores in June 2026, marking the brand’s first major collaboration with a European mass-market drugstore chain. Additionally, SALMON:LAB is increasing its distribution efforts in the Czech Republic, as part of its strategy to establish a strong presence across Central European markets.
Since its launch in February 2026, the brand has expanded its reach beyond South Korea to include Poland, the Czech Republic, Türkiye, Russia, and several Latin American regions within its first six months. The products, developed and supplied by General Brands, Inc., a subsidiary of Dreamcos, are supported by the parent company’s international marketing and distribution strategies. This expansion is part of Dreamcos’ broader aim to penetrate new markets with its innovative skincare solutions.
SALMON:LAB’s skincare line is centered around the use of PDRN (polynucleotide) derived from salmon, an ingredient celebrated for enhancing skin elasticity and providing barrier care. The flagship product, the SALMON:LAB VGENE PDRN Ampoule, boasts the highest concentration of PDRN in its lineup, with 5,000 ppm. The brand’s comprehensive product range includes essences, creams, toners, cleansing gel foams, and hydrogel masks, all designed for daily skincare regimens. General Brands highlights its ability to mitigate the typical odor associated with salmon-derived components through advanced formulation and fragrance development techniques.
Entering the Polish market via Rossmann represents an important step for SALMON:LAB, providing the brand with physical retail shelf space and reducing its previous reliance on cross-border online sales. The brand plans to expand its store coverage and tailor its product assortments to fit the specific needs and preferences of each European market. A representative from Dreamcos emphasized the strategic significance of Poland and the Czech Republic in their Central European expansion, with Rossmann serving as a key retail partner in introducing the brand to new consumers.
Beyond SALMON:LAB, Dreamcos’ extensive portfolio includes other brands such as DUFT&DOFT and NOLIE, reflecting its broad operations in the beauty and lifestyle sectors. The company continues to focus on enhancing its international footprint and strengthening its presence in emerging markets. Interested parties can reach out to Kang Ho-min at Corporation Dreamcos via email at [email protected] for further information.
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